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Carlton Smith

Design. Storytelling. Creative Solutions.

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Shared Health

Employer: Shared Health, a subsidiary company of BlueCross BlueShield of Tennessee
Location: Corporate Headquarters located in Chattanooga, TN

About:
Shared Health is a health plan with heart. We are dedicated to removing barriers and providing access to high-quality care to help people live healthier lives. Our plans offer benefits and a personalized care team helping our members access the care they need. We specialize in Medicare and Medicaid populations, offering the Shared Health Dual Plus (HMO D-SNP) and Shared Health Dual Freedom (PPO D-SNP) plans. 

Mission: Transform the lives of those we serve by removing barriers to high-quality healthcare.

Experience:
As the sole graphic designer, I helped with the creation and management of all marketing materials for members and brokers across multiple health plans and states, collaborating with cross-functional teams to maintain brand consistency and deliver effective messaging.

Projects:
Social Media Posts

Sales Kit Pieces:
• Pocket Folder
• Plan Information Guide, Digital Flipbook
• Summary of Benefits, Digital Flipbook

Welcome Kit Pieces:
• Pocket Folder
• Dental Guide, Digital Flipbook
• Legal Documents, Digital Flipbook

Other Print Pieces:
• Benefits Flyer
• Postcard
• Health Journey Guide, Digital Flipbook

Brand Management

Shared Health Portfolio_SH Image.jpg
Shared Health Portfolio_SM.jpg
Sales Kit Pieces
Shared Health Portfolio_Welcome Kit.jpg
Shared Health Portfolio_Other Print Pieces.jpg