Shared Health

Employer: Shared Health, a subsidiary company of BlueCross BlueShield of Tennessee
Employed:September 2024 to September 2025
Industry: Health Insurance, specifically Medicare and Medicaid
Position: Graphic Designer

Skills: Marketing, Brand Management, Graphic Design, Print Design, Digital Design, Social Media, Creativity, Teamwork

Programs Used:
Adobe Illustrator | Adobe InDesign | Adobe Photoshop | Adobe Express (Adobe's version of Canva) | Adobe Acrobat | Microsoft Office Suite | FLIPHTML5

As the graphic designer for Shared Health, my responsibilities included:

 • Ensured 100% compliance with CMS (Centers for Medicare and Medicaid Services) regulations while maintaining creativity and brand consistency.

 • Designed and produced marketing materials, including social media graphics, postcards, brochures, and member booklets for multi-state insurance plans.

 • Streamlined processes to reduce material production time by 30%.

 • Collaborated with cross-functional teams to deliver clear, engaging, and action-oriented communications.

 • Storyboarded and created content for social media videos, balancing design with messaging strategy.

 • Social media marketing yielded a monthly average of 180,000 impressions. 

 • Our team was recognized by leadership for its innovation, collaboration, efficiency, and delivery of designs that aimed to improve member understanding and engagement.

Projects:
Social Media Posts

Sales Kit Pieces:
• Pocket Folder
• Plan Information Guide, Digital Flipbook
• Summary of Benefits, Digital Flipbook

Welcome Kit Pieces:
• Pocket Folder
• Dental Guide, Digital Flipbook
• Legal Documents, Digital Flipbook

Other Print Pieces:
• Benefits Flyer
• Postcard
• Health Journey Guide, Digital Flipbook

Brand Management